I’ve been a freelancing designer/art director for 20 years and I’m as excited to see the next brief as I was my first.
I can’t wait to find out ‘what problem am I solving today?’ and, more importantly, ‘Who am I solving it for?’
I’ve seen the same brief many times but the answer is always different because the client always has a unique story. It’s YOU that makes it interesting.
I freelance with several agencies in London working on projects for clients that include BA, Virgin Media, Heineken, Barclays and the NHS.
When I’m not at an agency, I like to support small East London businesses and help them succeed with design services that create a consistent brand message.
All design, branding and retouching are done by me – it’s what I love.
I work from home, in co-working spaces and in an office I share in Fitzrovia, London.
For small design jobs, I work alone.
For bigger projects, I call on my network of writers, photographers, filmmakers, strategists, digital gurus, marketing experts, proofreaders…I’m lucky to know some seriously talented people!
We’re all here to help. That’s a lot of agency experience on hand without the agency overheads.
Branding projects are my favourite. I create logos but, beyond that, I also want to know how it’s used.
Branding involves everything that represents your business and every interaction with your audience. It’s very satisfying building a strong, recognisable brand and watching it grow.
I also love photoshop. Not creating fake perfection but working on colour and image correction, extending backgrounds and improving shoots that didn’t quite go to plan.
I care about the environment and use responsibly sourced materials wherever possible.
FSC and recycled papers have come a long way – the quality is really good and the whites are crisp (if that’s what you’re after).
Non-chemical print options are also improving, including vegetable inks for litho and carbon-neutral cartridges for digital print.
Anyway, enough about me. I look forward to getting to know you and your business.